How to Enhance Your M&A Strategy Using Social Data
WEBINAR RECORDING: APRil 8, 2020
Hunting for that competitive edge to enhance your M&A strategy? Social data is a powerful alternative data source that can help you find and make better deals.
In this webinar Sarah Zieman, Dir. of Strategy & Corporate Development at PDC Brands, and Social Standards analyst Kevin Koenitzer share how PDC Brands is leveraging social data as a vital input to their M&A strategy.
You’ll learn how social data can be used to:
- Inform category-level evaluation, revealing a category’s performance within the market and how it has evolved over time.
- Save time and resources by helping you to identify and narrow down your list of acquisition targets before formal outreach.
- Identify tertiary categories for expansion, based on the other products and values consumers are talking about.