Our BevAl trends report fueled coverage of recent developments in the Beverage Alcohol space. See how our data is helping to make sense of industry shifts:
Stagnant growth has Forbes wondering what's next for the BevAl market. Learn how consumers' embrace of health & wellness is impacting alcohol and why trends like Self-Care Sunday aren't just popping in Beauty.
Should BevAl be worried about the rise in consumer interest in low- and no-alcohol products? Not necessarily, says Social Standards CEO Devon Bergman: "non-alcoholic brands aren't competing with alcohol, they're competing with soft drinks and mocktails."
Devon also weighed in on how BevAl brands can take advantage of consumer thirst for no- and low-alcohol options: "There's a ton of white space opportunity here, but no clear winners yet."