Social Standards in the News: Oct 2019

Forbes used Social Standards Beverage Alcohol data to look at trends in the market.Our BevAl trends report fueled coverage of recent developments in the Beverage Alcohol space. See how our data is helping to make sense of industry shifts:

 

Forbes

Consumer Online Conversations Point to Beverage Alcohol's Future

Stagnant growth has Forbes wondering what's next for the BevAl market. Learn how consumers' embrace of health & wellness is impacting alcohol and why trends like Self-Care Sunday aren't just popping in Beauty.

Read more →

 

Beverage Daily

Social Media Conversations on Low and No Alcohol Drinking Grow 80%

Should BevAl be worried about the rise in consumer interest in low- and no-alcohol products? Not necessarily, says Social Standards CEO Devon Bergman: "non-alcoholic brands aren't competing with alcohol, they're competing with soft drinks and mocktails."

Read more →

 

Beverage Daily

How to Build a Powerful Brand in the Low and No Alcohol Category

Devon also weighed in on how BevAl brands can take advantage of consumer thirst for no- and low-alcohol options: "There's a ton of white space opportunity here, but no clear winners yet." 

Read more →