Among consumers, interest in alcohol is down, but CBD is up. Social Standards data provides insight into these massive market shifts:
Global alcohol consumer was down 1.6% in 2018. But what's behind that trend? "As health and wellness are on the mind of the consumer, more and more things that are attached to it, such as low-alcohol and no-alcohol products and consumption, tend to rise with it," explained Social Standards CEO Devon Bergman.
Analysis of 195M Instagram Posts Shows Massive Growth of Interest in CBD, Especially in Beauty Markets
CBD is a potential goldmine for CPG brands across the Beauty, Food & Beverage, and Personal Care industries. "Our data shows that CBD isn't entirely a new thing—consumers have been talking about it on social media for years," said Devon Bergman, Social Standards CEO. "In recent months we've seen conversation volume start to plateau, suggesting that CBD is no longer niche and is becoming mainstream."