With consumer interest in health & wellness on the rise, moderation events like Dry January are gaining steam. Check out what's going on worldwide with the "sober curious" movement—and what our data reveals about the popularity of taking a break from alcohol!
Condé Nast Traveler
Sober curious conversations aren't just on the rise in the US—the moderation movement is a global phenomenon sparking festivals around the world. The takeaway: New Year's Resolutions are just the tip of the iceberg when it comes to changing consumer attitudes around alcohol.