The sober curious movement meets 2020's first beer holiday—the Super Bowl—in this month's press roundup.
Brewbound featured Social Standards' analysis of Beverage Alcohol conversations about the 2019 Super Bowl to better understand what consumers are likely to be drinking during the big game this year.
Social Standards CEO Devon Bergman noted, "Even though the Super Bowl hasn’t happened yet, we’re already seeing that mentions of hard seltzer alongside the Super Bowl have tripled in 2020. That kind of rise in social conversations can often be a leading indicator of what we’ll eventually see in terms of sales.”
Bar & Restaurant
The start of a new year means plenty of New Year's Resolutions, including Dry January pledges. Bar & Restaurant used Social Standards data to explore Beverage Alcohol trends that could be pushing consumers to try moderation on for size.