Our Beauty and Beverage Alcohol data earned press attention this month, with outlets like Brewbound, FSR Magazine, and The Motley Fool using our recent consumer insight reports to better understand market trends.
The Motley Fool
With Gen Z spending less on makeup, the cosmetics industry has lots of questions about how best to target this elusive consumer segment. According to The Motley Fool, one potential tactic is to work with influencer/entrepreneurs like Kylie Jenner, who come with a built-in fan base thanks to social media.
Hard Seltzer Less Seasonal in 2019; Drinkers Spend Nearly 2x as Much on Alcohol Than Average Consumers
Our partner Nielsen featured Social Standards data on hard seltzer trends during their presentation at Brewbound Live. Our analysis of consumer conversations shows that in the summer of 2018 hard seltzer consumers were interested in health benefits but they shifted focus to use occasions the following year.
In this piece, FSR examined why consumer interest in craft beer is on the decline. Their conclusion? Increased focus on health and wellness—especially in relation to diet—is causing consumers to lose their taste for alcohol in general.