Webinar: How to Drive Marketing Strategy Using Consumer Social Data
In this recorded webinar, you'll get a glimpse into how companies like Johnson & Johnson are using social data to fuel their marketing strategy.
We'll start with a discussion of the importance of social data in setting a marketing strategy. Then we'll share a case study that illustrates how comparative consumer analytics can help you to:
- Identify key consumer cohorts within your market
- Learn how consumers talk about their desires & your products
- Choose the right influencers to support your marketing campaigns
Johnson & Johnson