Conversations about hard cider are growing faster than craft beer and the alcohol market as a whole. 

We analyzed 149 million consumer conversations to bring you in-depth insights on the hard cider category and consumer. In this research brief you’ll learn:

  • Cider’s growth trajectory as a category (plus which categories it’s stealing from or losing share to)
  • Detailed consumer profiles of the cider drinker vs. the craft beer drinker
  • Which new flavors are ripe for growth with cider consumers
Cover Image Social Standards Cider Brief 2019 shadow

Download the FREE report for the latest consumer insights on the cider industry.