Cashing in on CBD
2019 Consumer Insights Reports
CBD is on track to become a $6 billion industry by 2025 and its meteoric rise is playing out across multiple markets. Beauty, Beverage Alcohol, Food & Beverage, and Personal Care are all prime hotspots for CBD adoption and innovation.
We’ve analyzed 195 million organic consumer conversations to deliver in-depth insights on how your organization can take advantage of this growing trend.
Each market-specific report Includes:
Detailed Consumer Profiles
Learn which consumer segments are driving the use of CBD products within your category. Understand their key motivations for using CBD, and the perceived benefits of CBD products.
Trends in CBD Products & Ingredients
Identify the core traits consumers associate with CBD, emerging trends and key ingredients driving consumer conversations, and which categories and products are ripe for disruption.
Unfiltered Consumer Perceptions
Explore an unfiltered view of consumers’ perceptions and usage of CBD with detailed insights derived from unsolicited, organic conversations direct from consumers.
Get data-backed insights about significant white space opportunities for introducing CBD into your product portfolio and capturing market share.