Everyone in the beauty industry knows that the core cosmetics consumer is female and age 21-29. But in the same way that nuance is key when developing shade ranges for concealer, looking closely at demographic data can reveal..
With non-dairy milks taking up more space on supermarket shelves and the Impossible Burger making headlines, it’s no surprise that plant-based foods are big business.
The growing desire amongst consumers to live a healthier lifestyle doesn’t necessarily mean avoiding alcohol altogether. The increasing Health and Wellness trend has noticeably spilled over to Beverage Alcohol as products like Hard..
The importance of influencers is undeniable for any company looking to build their brand, especially when the target is a younger demographic. Although many companies view influencer marketing as more of an art than a science due to its..
Social Standards' CEO & Co-Founder, Devon Bergman, was recently featured on episode 7 of Nielsen's Podcast, The Database. Devon speaks to the topic of the changing landscape of beauty and technology is playing a major factor in keeping..
Every business owner knows the immense value of social media data, but few have figured out how to harness its full potential, especially as it relates to the voice of the consumer. The first step to interpreting this voice is to..