The Contemporary Cosmetics Consumer

Posted by Social Standards on 2/25/19 9:19 AM

Everyone in the beauty industry knows that the core cosmetics consumer is female and age 21-29. But in the same way that nuance is key when developing shade ranges for concealer, looking closely at demographic data can reveal..

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Plant-Based Foods: Meat & Dairy Alternatives Hit the Mainstream

Posted by Kevin Byrne on 11/2/18 1:53 PM

With non-dairy milks taking up more space on supermarket shelves and the Impossible Burger making headlines, it’s no surprise that plant-based foods are big business.

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The Health-Oriented Drinker: How Hard Seltzers and Hard Kombucha are Finding a Niche

Posted by Kevin Byrne on 8/21/18 5:00 AM

The growing desire amongst consumers to live a healthier lifestyle doesn’t necessarily mean avoiding alcohol altogether. The increasing Health and Wellness trend has noticeably spilled over to Beverage Alcohol as products like Hard..

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How to Discover & Validate Influencers

Posted by Devon Bergman on 7/26/18 6:30 AM

The importance of influencers is undeniable for any company looking to build their brand, especially when the target is a younger demographic. Although many companies view influencer marketing as more of an art than a science due to its..

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Nielsen Podcast: The Latest Look at the Changing Beauty Landscape

Posted by Social Standards on 5/30/18 2:27 PM

Social Standards' CEO & Co-Founder, Devon Bergman, was recently featured on episode 7 of Nielsen's Podcast, The Database. Devon speaks to the topic of the changing landscape of beauty and technology is playing a major factor in keeping..

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Interview with Devon Bergman, CEO & Co-Founder of Social Standards

Posted by Social Standards on 1/9/18 3:13 PM

This piece was originally publish by Laurence Faguer on her blog here.

Interview: Devon Bergman, CEO of Social Standards, the first business intelligence company to completely integrate consumer social voice with what is actually..

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Social Intelligence: How Twitter and Instagram Deliver the Consumer’s Voice

Posted by Devon Bergman on 12/6/17 5:00 AM

Every business owner knows the immense value of social media data, but few have figured out how to harness its full potential, especially as it relates to the voice of the consumer. The first step to interpreting this voice is to..

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