As part of their quest to live longer, better lives, consumers are changing their eating habits and expect brands to keep up. Understanding the connection between food and well-being can help companies looking to appeal to..
Everyone in the beauty industry knows that the core cosmetics consumer is female and age 21-29. But in the same way that nuance is key when developing shade ranges for concealer, looking closely at demographic data can reveal..
Crisp, refreshing, and in high demand: that’s hard cider. In preparation for CiderCon 2019, we analyzed consumer conversations to assess its standing, identify potential threats, and a whole lot more.
Between increasing consumer interest in healthy diets and local taxes causing price hikes, things have been looking pretty sour for sugar. We did a deep dive into sugar and alternative sweeteners to find out what the future might hold..
Posting pictures of your lunch on social media is so commonplace it’s literally a punchline. But with the rise of influencers, social has a lot more to offer food and beverage companies than just a peek at consumers’ plates.
Cannabidiol, commonly called CBD, is the new kid on the block, influencing a wide variety of emerging beauty products based on cannabis-derived ingredients. By drawing on favorable properties of existing products in the beauty..
The growing desire amongst consumers to live a healthier lifestyle doesn’t necessarily mean avoiding alcohol altogether. The increasing Health and Wellness trend has noticeably spilled over to Beverage Alcohol as products like Hard..
The importance of influencers is undeniable for any company looking to build their brand, especially when the target is a younger demographic. Although many companies view influencer marketing as more of an art than a science due to its..
Whiskey is the undisputed king of spirits on social media in the United States. It accounts for more than a third of the category’s social conversations and its dominance continues to grow. In June, whiskey conversations increased 7.6%..
Consumer analytics is complex. If you don’t know what to look for when monitoring social data, you can end up missing an opportunity or sinking money into a product on its way out. That’s what one of our Cosmetics clients might have..
Social Standards' CEO & Co-Founder, Devon Bergman, was recently featured on episode 7 of Nielsen's Podcast, The Database. Devon speaks to the topic of the changing landscape of beauty and technology is playing a major factor in keeping..
A Close Look at Moringa's Rising Popularity
The Moringa plant has recently seen a significant surge in popularity across social media platforms. Predicted to become one of the next big trends in the health industry by both Time Magazine..
Even the best tool applied to the wrong problem could be much worse than a mediocre one used under the right circumstances. This is exactly the case in point with the word cloud – a ubiquitous data visualization tool that has been..
Every business owner knows the immense value of social media data, but few have figured out how to harness its full potential, especially as it relates to the voice of the consumer. The first step to interpreting this voice is to..