Everyone in the beauty industry knows that the core cosmetics consumer is female and age 21-29. But in the same way that nuance is key when developing shade ranges for concealer, looking closely at demographic data can reveal..
As New Year’s resolutions are top of mind once again, many of us will give up alcohol for the month. But consumers are looking for more than a "Dry January"—they're increasingly turning to non-alcoholic alternatives that still quench..
Between increasing consumer interest in healthy diets and local taxes causing price hikes, things have been looking pretty sour for sugar. We did a deep dive into sugar and alternative sweeteners to find out what the future might hold..
2019 is just around the corner, bringing with it a whole new set of beauty trends for both skincare and cosmetics. We used consumer conversations on social media to identify 2019’s top ingredients as well as the benefits customers..
Sparkling water made a splash a few years back and beverage brands are certainly invested. But has consumers’ craving for fizz fizzled out? We cracked into the data (and cracked open a can) to find out.
Posting pictures of your lunch on social media is so commonplace it’s literally a punchline. But with the rise of influencers, social has a lot more to offer food and beverage companies than just a peek at consumers’ plates.
We know women set trends in fashion, cosmetics, and a whole host of other consumer arenas.
With non-dairy milks taking up more space on supermarket shelves and the Impossible Burger making headlines, it’s no surprise that plant-based foods are big business.
Cannabidiol, commonly called CBD, is the new kid on the block, influencing a wide variety of emerging beauty products based on cannabis-derived ingredients. By drawing on favorable properties of existing products in the beauty..
The growing desire amongst consumers to live a healthier lifestyle doesn’t necessarily mean avoiding alcohol altogether. The increasing Health and Wellness trend has noticeably spilled over to Beverage Alcohol as products like Hard..
The importance of influencers is undeniable for any company looking to build their brand, especially when the target is a younger demographic. Although many companies view influencer marketing as more of an art than a science due to its..
Whiskey is the undisputed king of spirits on social media in the United States. It accounts for more than a third of the category’s social conversations and its dominance continues to grow. In June, whiskey conversations increased 7.6%..
Social Standards' CEO & Co-Founder, Devon Bergman, was recently featured on episode 7 of Nielsen's Podcast, The Database. Devon speaks to the topic of the changing landscape of beauty and technology is playing a major factor in keeping..
A Close Look at Moringa's Rising Popularity
The Moringa plant has recently seen a significant surge in popularity across social media platforms. Predicted to become one of the next big trends in the health industry by both Time Magazine..
One of the most exciting aspects of the internet is the ability to create global sensations in the blink of an eye. The acceleration of brand or product awareness can be the long-awaited jump you have dreamed of for years; however, the..
Every business owner knows the immense value of social media data, but few have figured out how to harness its full potential, especially as it relates to the voice of the consumer. The first step to interpreting this voice is to..