What Consumers are Drinking for Sober October

Posted by Jordan Breslauer on 10/21/19 12:56 PM

First came Dry January. Then Dry July. Now consumers are putting alcohol on pause for Sober October, the latest iteration in this abstinence-as-event lifestyle.

What can BevAl brands and bar owners expect this season? Read on for the..

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Healthy Eating Trends Impacting Food & Beverage

Posted by Jordan Breslauer on 5/20/19 5:17 AM

As part of their quest to live longer, better lives, consumers are embracing healthy eating habits and expect brands to keep up. Understanding the connection between food and well-being can help companies looking to appeal to..

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The Driving Forces Behind Functional Foods

Posted by Kevin Byrne on 4/16/19 9:46 AM

Functional foods sound too good to be true: They're highly efficient at both nourishing the body and providing additional benefits like improved brain function or immune boosts. 

We've already established that consumer interest in..

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Non-Alcoholic Options Quench Consumers' Thirst

Posted by Kevin Byrne on 1/9/19 9:13 AM

As New Year’s resolutions are top of mind once again, many of us will give up alcohol for the month. But consumers are looking for more than a "Dry January"—they're increasingly turning to non-alcoholic alternatives that still quench..

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Are Consumers Souring on Sugar?

Posted by Jordan Breslauer on 12/21/18 11:15 AM

Between increasing consumer interest in healthy diets and local taxes causing price hikes, things have been looking pretty sour for sugar. We did a deep dive into sugar and alternative sweeteners to find out what the future might hold..

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A Drink of Their Own: Women Are Driving New Trends in BevAl

Posted by Jordan Breslauer on 11/9/18 9:12 AM

We know women set trends in fashion, cosmetics, and a whole host of other consumer arenas.

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Social Media Is Buzzing About Keto And Diet Soda – Are You Listening?

Posted by Jordan Breslauer on 10/2/18 11:25 AM
At first glance, diet soda, in all its zero-carb, zero-sugar glory seems like a match made in keto heaven. However, big brand beverage distributors have yet to aggressively target the ketogenic diet demographic, opting instead for a..
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The Health-Oriented Drinker: How Hard Seltzers and Hard Kombucha are Finding a Niche

Posted by Kevin Byrne on 8/21/18 5:00 AM

The growing desire amongst consumers to live a healthier lifestyle doesn’t necessarily mean avoiding alcohol altogether. The increasing Health and Wellness trend has noticeably spilled over to Beverage Alcohol as products like Hard..

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Moringa Trends - More than a superfood?

Posted by Kevin Byrne on 5/18/18 11:00 AM

A Close Look at Moringa's Rising Popularity

The Moringa plant has recently seen a significant surge in popularity across social media platforms. Predicted to become one of the next big trends in the health industry by both Time Magazine..

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