Top Brands & Products for Halloween 2019

Posted by Cyndy Willis-Chun on 10/24/19 5:00 AM

Trick-or-treat time is upon us, which means consumers have sugar-filled revelry and elaborate costumes on their minds. We got curious about the treats and looks we’re most likely to encounter this October 31st, but we didn’t need a..

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The Future of Boba

Posted by Kevin Byrne on 10/2/19 7:50 AM

Now that we’ve been introduced to boba and are aware of its increasing popularity, let’s explore the current landscape and where future opportunity lies.

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The Case for Boba

Posted by Kevin Byrne on 9/9/19 7:20 AM

You’ve probably seen teenagers carrying it on the street; it’s that colorful drink with the dark beads at the bottom. This fun treat also represents a huge opportunity, as boba’s recent and projected growth make it an extremely viable..

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CBD Trends: Consumer Adoption Across Markets

Posted by Jordan Breslauer on 8/12/19 4:47 AM

CBD is a hot commodity right now. Nielsen reports that this cannabis-derived compound is on track to become a $6 billion industry by 2025, but what does that mean for CPG companies looking to cash in on the trend?

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Why Consumers Are Embracing Plant-Based Foods & Beverages

Posted by Jordan Breslauer on 7/8/19 7:02 AM

From Impossible Burgers at your favorite restaurant to oat milk as an option at the coffee shop, plant-based options are big.

But what's driving consumer interest in plant-based food and beverages? We dove deep into their conversations..

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Healthy Eating Trends Impacting Food & Beverage

Posted by Jordan Breslauer on 5/20/19 5:17 AM

As part of their quest to live longer, better lives, consumers are embracing healthy eating habits and expect brands to keep up. Understanding the connection between food and well-being can help companies looking to appeal to..

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The Driving Forces Behind Functional Foods

Posted by Kevin Byrne on 4/16/19 9:46 AM

Functional foods sound too good to be true: They're highly efficient at both nourishing the body and providing additional benefits like improved brain function or immune boosts. 

We've already established that consumer interest in..

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The Rise of Functional Foods

Posted by Kevin Byrne on 4/9/19 12:55 PM

It’s no secret that the desire to live a healthier lifestyle and eat cleaner is at the top of consumers’ minds. But they're looking for more than just nutrients and a full belly—they want to satisfy their appetite and maintain a..

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Are Consumers Souring on Sugar?

Posted by Jordan Breslauer on 12/21/18 11:15 AM

Between increasing consumer interest in healthy diets and local taxes causing price hikes, things have been looking pretty sour for sugar. We did a deep dive into sugar and alternative sweeteners to find out what the future might hold..

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The Smarter Way for Food Brands to Find Influencers

Posted by Cyndy Willis-Chun on 11/28/18 12:45 PM

Posting pictures of your lunch on social media is so commonplace it’s literally a punchline. But with the rise of influencers, social has a lot more to offer food and beverage companies than just a peek at consumers’ plates.

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Plant-Based Foods: Meat & Dairy Alternatives Hit the Mainstream

Posted by Kevin Byrne on 11/2/18 1:53 PM

With non-dairy milks taking up more space on supermarket shelves and the Impossible Burger making headlines, it’s no surprise that plant-based foods are big business.

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Social Media Is Buzzing About Keto And Diet Soda – Are You Listening?

Posted by Jordan Breslauer on 10/2/18 11:25 AM
At first glance, diet soda, in all its zero-carb, zero-sugar glory seems like a match made in keto heaven. However, big brand beverage distributors have yet to aggressively target the ketogenic diet demographic, opting instead for a..
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Moringa Trends - More than a superfood?

Posted by Kevin Byrne on 5/18/18 11:00 AM

A Close Look at Moringa's Rising Popularity

The Moringa plant has recently seen a significant surge in popularity across social media platforms. Predicted to become one of the next big trends in the health industry by both Time Magazine..

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