The Case for Boba

Posted by Kevin Byrne on 9/9/19 7:20 AM

You’ve probably seen teenagers carrying it on the street; it’s that colorful drink with the dark beads at the bottom. This fun treat also represents a huge opportunity, as boba’s recent and projected growth make it an extremely viable..

Read More

Why Consumers Are Embracing Plant-Based Foods & Beverages

Posted by Jordan Breslauer on 7/8/19 7:02 AM

From Impossible Burgers at your favorite restaurant to oat milk as an option at the coffee shop, plant-based options are big.

But what's driving consumer interest in plant-based food and beverages? We dove deep into their conversations..

Read More

Hard Cider Challengers

Posted by Social Standards on 2/13/19 11:10 AM

Crisp, refreshing, and in high demand: that’s hard cider. In preparation for CiderCon 2019, we analyzed consumer conversations to assess its standing, identify potential threats, and a whole lot more.

Read More

Non-Alcoholic Options Quench Consumers' Thirst

Posted by Kevin Byrne on 1/9/19 9:13 AM

As New Year’s resolutions are top of mind once again, many of us will give up alcohol for the month. But consumers are looking for more than a "Dry January"—they're increasingly turning to non-alcoholic alternatives that still quench..

Read More

Sparkling Water: A New Staple

Posted by Jordan Breslauer on 12/18/18 9:18 AM

If you're addicted to seltzer, you're in good company: sparkling water consumption has nearly tripled over the last decade. That got us wondering: When are consumers guzzling down all that carbonated goodness? 

Read More

Sparkling Water Wars

Posted by Jordan Breslauer on 12/11/18 12:49 PM

Sparkling water made a splash a few years back and beverage brands are certainly invested. But has consumers’ craving for fizz fizzled out? We cracked into the data (and cracked open a can) to find out.

Read More

A Drink of Their Own: Women Are Driving New Trends in BevAl

Posted by Jordan Breslauer on 11/9/18 9:12 AM

We know women set trends in fashion, cosmetics, and a whole host of other consumer arenas.

Read More

Social Media Is Buzzing About Keto And Diet Soda – Are You Listening?

Posted by Jordan Breslauer on 10/2/18 11:25 AM
At first glance, diet soda, in all its zero-carb, zero-sugar glory seems like a match made in keto heaven. However, big brand beverage distributors have yet to aggressively target the ketogenic diet demographic, opting instead for a..
Read More

The Health-Oriented Drinker: How Hard Seltzers and Hard Kombucha are Finding a Niche

Posted by Kevin Byrne on 8/21/18 5:00 AM

The growing desire amongst consumers to live a healthier lifestyle doesn’t necessarily mean avoiding alcohol altogether. The increasing Health and Wellness trend has noticeably spilled over to Beverage Alcohol as products like Hard..

Read More

The Rise of Japanese Whisky

Posted by Kevin Byrne on 7/18/18 3:00 AM

Whiskey is the undisputed king of spirits on social media in the United States. It accounts for more than a third of the category’s social conversations and its dominance continues to grow. In June, whiskey conversations increased 7.6%..

Read More

Moringa Trends - More than a superfood?

Posted by Kevin Byrne on 5/18/18 11:00 AM

A Close Look at Moringa's Rising Popularity

The Moringa plant has recently seen a significant surge in popularity across social media platforms. Predicted to become one of the next big trends in the health industry by both Time Magazine..

Read More

Subscribe to our blog!