Trick-or-treat time is upon us, which means consumers have sugar-filled revelry and elaborate costumes on their minds. We got curious about the treats and looks we’re most likely to encounter this October 31st, but we didn’t need a..
You’ve probably seen teenagers carrying it on the street; it’s that colorful drink with the dark beads at the bottom. This fun treat also represents a huge opportunity, as boba’s recent and projected growth make it an extremely viable..
From Impossible Burgers at your favorite restaurant to oat milk as an option at the coffee shop, plant-based options are big.
But what's driving consumer interest in plant-based food and beverages? We dove deep into their conversations..
Crisp, refreshing, and in high demand: that’s hard cider. In preparation for CiderCon 2019, we analyzed consumer conversations to assess its standing, identify potential threats, and a whole lot more.
As New Year’s resolutions are top of mind once again, many of us will give up alcohol for the month. But consumers are looking for more than a "Dry January"—they're increasingly turning to non-alcoholic alternatives that still quench..
Sparkling water made a splash a few years back and beverage brands are certainly invested. But has consumers’ craving for fizz fizzled out? We cracked into the data (and cracked open a can) to find out.
We know women set trends in fashion, cosmetics, and a whole host of other consumer arenas.
The growing desire amongst consumers to live a healthier lifestyle doesn’t necessarily mean avoiding alcohol altogether. The increasing Health and Wellness trend has noticeably spilled over to Beverage Alcohol as products like Hard..
Whiskey is the undisputed king of spirits on social media in the United States. It accounts for more than a third of the category’s social conversations and its dominance continues to grow. In June, whiskey conversations increased 7.6%..