Scroll through the carousel to see where each brand lands compared to the rest of the pack. And don’t mind the recent dip in conversation volume—because sparkling water is subject to seasonality, it’s an expected decrease.
Looking at volume instead of growth, two brands clearly bubble up to the top: LaCroix and San Pellegrino. In comparison, new kid on the block Bubly (introduced in February) spiked in May, plateauing through summer and fall, indicating limited success despite the growth numbers.
In contrast, Coca Cola’s 25% increase in distribution of Topo Chico prompted social conversations to more than double from the time of acquisition to its peak in July. That makes sense as Topo Chico becomes a national player rather than a beloved regional brand.
Rising popularity means the sparkling water wars are far from over. Brands are already fighting for market share, with upstarts like Zevia and SodaStream working to redefine what and how consumers drink.