Everyone in the beauty industry knows that the core cosmetics consumer is female and age 21-29. But in the same way that nuance is key when developing shade ranges for concealer, looking closely at demographic data can reveal..
Crisp, refreshing, and in high demand: that’s hard cider. In preparation for CiderCon 2019, we analyzed consumer conversations to assess its standing, identify potential threats, and a whole lot more.
2019 is just around the corner, bringing with it a whole new set of beauty trends for both skincare and cosmetics. We used consumer conversations on social media to identify 2019’s top ingredients as well as the benefits customers..
Social Standards' CEO & Co-Founder, Devon Bergman, was recently featured on episode 7 of Nielsen's Podcast, The Database. Devon speaks to the topic of the changing landscape of beauty and technology is playing a major factor in keeping..