Kevin Byrne

Recent Posts

The Future of Boba

Posted by Kevin Byrne on 10/2/19 7:50 AM

Now that we’ve been introduced to boba and are aware of its increasing popularity, let’s explore the current landscape and where future opportunity lies.

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The Case for Boba

Posted by Kevin Byrne on 9/9/19 7:20 AM

You’ve probably seen teenagers carrying it on the street; it’s that colorful drink with the dark beads at the bottom. This fun treat also represents a huge opportunity, as boba’s recent and projected growth make it an extremely viable..

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The Driving Forces Behind Functional Foods

Posted by Kevin Byrne on 4/16/19 9:46 AM

Functional foods sound too good to be true: They're highly efficient at both nourishing the body and providing additional benefits like improved brain function or immune boosts. 

We've already established that consumer interest in..

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The Rise of Functional Foods

Posted by Kevin Byrne on 4/9/19 12:55 PM

It’s no secret that the desire to live a healthier lifestyle and eat cleaner is at the top of consumers’ minds. But they're looking for more than just nutrients and a full belly—they want to satisfy their appetite and maintain a..

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Non-Alcoholic Options Quench Consumers' Thirst

Posted by Kevin Byrne on 1/9/19 9:13 AM

As New Year’s resolutions are top of mind once again, many of us will give up alcohol for the month. But consumers are looking for more than a "Dry January"—they're increasingly turning to non-alcoholic alternatives that still quench..

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Plant-Based Foods: Meat & Dairy Alternatives Hit the Mainstream

Posted by Kevin Byrne on 11/2/18 1:53 PM

With non-dairy milks taking up more space on supermarket shelves and the Impossible Burger making headlines, it’s no surprise that plant-based foods are big business.

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The Health-Oriented Drinker: How Hard Seltzers and Hard Kombucha are Finding a Niche

Posted by Kevin Byrne on 8/21/18 5:00 AM

The growing desire amongst consumers to live a healthier lifestyle doesn’t necessarily mean avoiding alcohol altogether. The increasing Health and Wellness trend has noticeably spilled over to Beverage Alcohol as products like Hard..

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The Rise of Japanese Whisky

Posted by Kevin Byrne on 7/18/18 3:00 AM

Whiskey is the undisputed king of spirits on social media in the United States. It accounts for more than a third of the category’s social conversations and its dominance continues to grow. In June, whiskey conversations increased 7.6%..

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Moringa Trends - More than a superfood?

Posted by Kevin Byrne on 5/18/18 11:00 AM

A Close Look at Moringa's Rising Popularity

The Moringa plant has recently seen a significant surge in popularity across social media platforms. Predicted to become one of the next big trends in the health industry by both Time Magazine..

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