Jordan Breslauer

Director of Data Analytics & Customer Success Social Standards

Recent Posts

Sustainability, But Make it Fashion: The Rise of Consumer Interest in Eco-Friendly Apparel

Posted by Jordan Breslauer on 9/23/19 8:16 AM

Sustainability isn't just a buzzword—these days it's big business even for apparel brands. Consumers are looking to fill their closets with eco-friendly options, which means fashion brands need to think green...even if marigold is "in"..

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CBD Trends: Consumer Adoption Across Markets

Posted by Jordan Breslauer on 8/12/19 4:47 AM

CBD is a hot commodity right now. Nielsen reports that this cannabis-derived compound is on track to become a $6 billion industry by 2025, but what does that mean for CPG companies looking to cash in on the trend?

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Why Consumers Are Embracing Plant-Based Foods & Beverages

Posted by Jordan Breslauer on 7/8/19 7:02 AM

From Impossible Burgers at your favorite restaurant to oat milk as an option at the coffee shop, plant-based options are big.

But what's driving consumer interest in plant-based food and beverages? We dove deep into their conversations..

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Healthy Eating Trends Impacting Food & Beverage

Posted by Jordan Breslauer on 5/20/19 5:17 AM

As part of their quest to live longer, better lives, consumers are embracing healthy eating habits and expect brands to keep up. Understanding the connection between food and well-being can help companies looking to appeal to..

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Are Consumers Souring on Sugar?

Posted by Jordan Breslauer on 12/21/18 11:15 AM

Between increasing consumer interest in healthy diets and local taxes causing price hikes, things have been looking pretty sour for sugar. We did a deep dive into sugar and alternative sweeteners to find out what the future might hold..

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Sparkling Water: A New Staple

Posted by Jordan Breslauer on 12/18/18 9:18 AM

If you're addicted to seltzer, you're in good company: sparkling water consumption has nearly tripled over the last decade. That got us wondering: When are consumers guzzling down all that carbonated goodness? 

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Sparkling Water Wars

Posted by Jordan Breslauer on 12/11/18 12:49 PM

Sparkling water made a splash a few years back and beverage brands are certainly invested. But has consumers’ craving for fizz fizzled out? We cracked into the data (and cracked open a can) to find out.

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A Drink of Their Own: Women Are Driving New Trends in BevAl

Posted by Jordan Breslauer on 11/9/18 9:12 AM

We know women set trends in fashion, cosmetics, and a whole host of other consumer arenas.

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Social Media Is Buzzing About Keto And Diet Soda – Are You Listening?

Posted by Jordan Breslauer on 10/2/18 11:25 AM
At first glance, diet soda, in all its zero-carb, zero-sugar glory seems like a match made in keto heaven. However, big brand beverage distributors have yet to aggressively target the ketogenic diet demographic, opting instead for a..
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