Every business wants to understand its customers better. From who they are to what they want to why they want it, companies that understand consumer behavior and motivation are better equipped to serve their customers and beat out the..
First came Dry January. Then Dry July. Now consumers are putting alcohol on pause for Sober October, the latest iteration in this abstinence-as-event lifestyle.
What can BevAl brands and bar owners expect this season? Read on for the..
Sustainability isn't just a buzzword—these days it's big business even for apparel brands. Consumers are looking to fill their closets with eco-friendly options, which means fashion brands need to think green...even if marigold is "in"..
CBD is a hot commodity right now. Nielsen reports that this cannabis-derived compound is on track to become a $6 billion industry by 2025, but what does that mean for CPG companies looking to cash in on the trend?
From Impossible Burgers at your favorite restaurant to oat milk as an option at the coffee shop, plant-based options are big.
But what's driving consumer interest in plant-based food and beverages? We dove deep into their conversations..
As part of their quest to live longer, better lives, consumers are embracing healthy eating habits and expect brands to keep up. Understanding the connection between food and well-being can help companies looking to appeal to..
Between increasing consumer interest in healthy diets and local taxes causing price hikes, things have been looking pretty sour for sugar. We did a deep dive into sugar and alternative sweeteners to find out what the future might hold..
Sparkling water made a splash a few years back and beverage brands are certainly invested. But has consumers’ craving for fizz fizzled out? We cracked into the data (and cracked open a can) to find out.
We know women set trends in fashion, cosmetics, and a whole host of other consumer arenas.