When a crisis hits, it can feel like the whole world changes in an instant. And, in some ways, it does. Early on, companies have to focus on the health and safety of their employees and the world at large. But as the initial shock of a..
Cannabidiol, commonly called CBD, is the new kid on the block, influencing a wide variety of emerging beauty products based on cannabis-derived ingredients. By drawing on favorable properties of existing products in the beauty..
The importance of influencers is undeniable for any company looking to build their brand, especially when the target is a younger demographic. Although many companies view influencer marketing as more of an art than a science due to its..
Consumer analytics is complex. If you don’t know what to look for when monitoring social data, you can end up missing an opportunity or sinking money into a product on its way out. That’s what one of our Cosmetics clients might have..
One of the most exciting aspects of the internet is the ability to create global sensations in the blink of an eye. The acceleration of brand or product awareness can be the long-awaited jump you have dreamed of for years; however, the..
Every business owner knows the immense value of social media data, but few have figured out how to harness its full potential, especially as it relates to the voice of the consumer. The first step to interpreting this voice is to..