Cyndy Willis-Chun

Find me on:

Recent Posts

The Athleisure Trend is Growing While Fashion Flatlines

Posted by Cyndy Willis-Chun on 2/18/20 4:00 AM

Whether you rock yoga pants 24/7 or you prefer a little more structure to your outfits, one thing is for certain: athleisure is a trend that Apparel/Fashion simply can’t ignore.

Read More

Super Bowl Snacks & Beverages: The Products & Brands Winning Big on Game Day

Posted by Cyndy Willis-Chun on 1/31/20 2:36 PM

Whether you’re a serious football fan or you’re just in it for the commercials, half the fun of the Super Bowl is indulging in food and drink. But which products and brands do consumers mention most when they’re talking about the big..

Read More

Demographic Spotlight: African American Women + Personal Care Routines

Posted by Cyndy Willis-Chun on 1/15/20 2:22 PM

If your New Year’s resolution includes adopting a new routine, you’re in good company. In social media conversations about Personal Care, discussion of routines were up more than 20% year-over-year in December 2019 and we’re seeing that..

Read More

2019’s Hottest Gifts in Beauty & Fashion

Posted by Cyndy Willis-Chun on 12/18/19 10:13 AM

With holiday shopping in full swing, we turned to our Market Insights data to find out which products and brands consumers are most hype about this holiday season. 

Read More

Black Friday & Cyber Monday's Top Products, Brands, and Retailers

Posted by Cyndy Willis-Chun on 11/18/19 10:05 AM

‘Tis the season for serious shopping, but what’s most likely to land in consumers’ carts? We used Social Standards Market Insights to analyze social data, revealing the brands, products, and retailers consumers associate most with Black..

Read More

Top Brands & Products for Halloween 2019

Posted by Cyndy Willis-Chun on 10/24/19 5:00 AM

Trick-or-treat time is upon us, which means consumers have sugar-filled revelry and elaborate costumes on their minds. We got curious about the treats and looks we’re most likely to encounter this October 31st, but we didn’t need a..

Read More

3 Highlights from Our CBD Webinar with Nielsen

Posted by Cyndy Willis-Chun on 10/7/19 10:34 AM

If you’re a regular reader of our blog, you know that CBD is popping up in multiple markets. We’ve been tracking its rise in Beauty for over a year, and we recently joined forces with Nielsen for a live webinar on the current state of..

Read More

The Smarter Way for Food Brands to Find Influencers

Posted by Cyndy Willis-Chun on 11/28/18 12:45 PM

Posting pictures of your lunch on social media is so commonplace it’s literally a punchline. But with the rise of influencers, social has a lot more to offer food and beverage companies than just a peek at consumers’ plates.

Read More

Subscribe to our blog!