When a crisis hits, it can feel like the whole world changes in an instant. And, in some ways, it does. Early on, companies have to focus on the health and safety of their employees and the world at large. But as the initial shock of a..
There’s no company that doesn’t want to be part of the next big thing. For years, trendspotters, cool hunters, and even social media analysts have attempted to ferret out—and in some cases, create—trends.
Every business wants to understand its customers better. From who they are to what they want to why they want it, companies that understand consumer behavior and motivation are better equipped to serve their customers and beat out the..
Whether you rock yoga pants 24/7 or you prefer a little more structure to your outfits, one thing is for certain: athleisure is a trend that Apparel/Fashion simply can’t ignore.
Whether you’re a serious football fan or you’re just in it for the commercials, half the fun of the Super Bowl is indulging in food and drink. But which products and brands do consumers mention most when they’re talking about the big..
If your New Year’s resolution includes adopting a new routine, you’re in good company. In social media conversations about Personal Care, discussion of routines were up more than 20% year-over-year in December 2019 and we’re seeing that..
With holiday shopping in full swing, we turned to our Market Insights data to find out which products and brands consumers are most hype about this holiday season.
‘Tis the season for serious shopping, but what’s most likely to land in consumers’ carts? We used Social Standards Market Insights to analyze social data, revealing the brands, products, and retailers consumers associate most with Black..
Trick-or-treat time is upon us, which means consumers have sugar-filled revelry and elaborate costumes on their minds. We got curious about the treats and looks we’re most likely to encounter this October 31st, but we didn’t need a..
First came Dry January. Then Dry July. Now consumers are putting alcohol on pause for Sober October, the latest iteration in this abstinence-as-event lifestyle.
What can BevAl brands and bar owners expect this season? Read on for the..
If you’re a regular reader of our blog, you know that CBD is popping up in multiple markets. We’ve been tracking its rise in Beauty for over a year, and we recently joined forces with Nielsen for a live webinar on the current state of..
Sustainability isn't just a buzzword—these days it's big business even for apparel brands. Consumers are looking to fill their closets with eco-friendly options, which means fashion brands need to think green...even if marigold is "in"..
You’ve probably seen teenagers carrying it on the street; it’s that colorful drink with the dark beads at the bottom. This fun treat also represents a huge opportunity, as boba’s recent and projected growth make it an extremely viable..
CBD is a hot commodity right now. Nielsen reports that this cannabis-derived compound is on track to become a $6 billion industry by 2025, but what does that mean for CPG companies looking to cash in on the trend?
From Impossible Burgers at your favorite restaurant to oat milk as an option at the coffee shop, plant-based options are big.
But what's driving consumer interest in plant-based food and beverages? We dove deep into their conversations..
As part of their quest to live longer, better lives, consumers are embracing healthy eating habits and expect brands to keep up. Understanding the connection between food and well-being can help companies looking to appeal to..
Functional foods sound too good to be true: They're highly efficient at both nourishing the body and providing additional benefits like improved brain function or immune boosts.
It’s no secret that the desire to live a healthier lifestyle and eat cleaner is at the top of consumers’ minds. But they're looking for more than just nutrients and a full belly—they want to satisfy their appetite and maintain a..
Everyone in the beauty industry knows that the core cosmetics consumer is female and age 21-29. But in the same way that nuance is key when developing shade ranges for concealer, looking closely at demographic data can reveal..
Crisp, refreshing, and in high demand: that’s hard cider. In preparation for CiderCon 2019, we analyzed consumer conversations to assess its standing, identify potential threats, and a whole lot more.
As New Year’s resolutions are top of mind once again, many of us will give up alcohol for the month. But consumers are looking for more than a "Dry January"—they're increasingly turning to non-alcoholic alternatives that still quench..
Between increasing consumer interest in healthy diets and local taxes causing price hikes, things have been looking pretty sour for sugar. We did a deep dive into sugar and alternative sweeteners to find out what the future might hold..
2019 is just around the corner, bringing with it a whole new set of beauty trends for both skincare and cosmetics. We used consumer conversations on social media to identify 2019’s top ingredients as well as the benefits customers..
Sparkling water made a splash a few years back and beverage brands are certainly invested. But has consumers’ craving for fizz fizzled out? We cracked into the data (and cracked open a can) to find out.
Posting pictures of your lunch on social media is so commonplace it’s literally a punchline. But with the rise of influencers, social has a lot more to offer food and beverage companies than just a peek at consumers’ plates.
We know women set trends in fashion, cosmetics, and a whole host of other consumer arenas.
With non-dairy milks taking up more space on supermarket shelves and the Impossible Burger making headlines, it’s no surprise that plant-based foods are big business.
Cannabidiol, commonly called CBD, is the new kid on the block, influencing a wide variety of emerging beauty products based on cannabis-derived ingredients. By drawing on favorable properties of existing products in the beauty..
The growing desire amongst consumers to live a healthier lifestyle doesn’t necessarily mean avoiding alcohol altogether. The increasing Health and Wellness trend has noticeably spilled over to Beverage Alcohol as products like Hard..
The importance of influencers is undeniable for any company looking to build their brand, especially when the target is a younger demographic. Although many companies view influencer marketing as more of an art than a science due to its..
Whiskey is the undisputed king of spirits on social media in the United States. It accounts for more than a third of the category’s social conversations and its dominance continues to grow. In June, whiskey conversations increased 7.6%..
Consumer analytics is complex. If you don’t know what to look for when monitoring social data, you can end up missing an opportunity or sinking money into a product on its way out. That’s what one of our Cosmetics clients might have..
Social Standards' CEO & Co-Founder, Devon Bergman, was recently featured on episode 7 of Nielsen's Podcast, The Database. Devon speaks to the topic of the changing landscape of beauty and technology is playing a major factor in keeping..
A Close Look at Moringa's Rising Popularity
The Moringa plant has recently seen a significant surge in popularity across social media platforms. Predicted to become one of the next big trends in the health industry by both Time Magazine..
One of the most exciting aspects of the internet is the ability to create global sensations in the blink of an eye. The acceleration of brand or product awareness can be the long-awaited jump you have dreamed of for years; however, the..
Even the best tool applied to the wrong problem could be much worse than a mediocre one used under the right circumstances. This is exactly the case in point with the word cloud – a ubiquitous data visualization tool that has been..
Every business owner knows the immense value of social media data, but few have figured out how to harness its full potential, especially as it relates to the voice of the consumer. The first step to interpreting this voice is to..