Top Brands & Products for Halloween 2019

Posted by Cyndy Willis-Chun on 10/24/19, 5:00 AM

Trick-or-treat time is upon us, which means consumers have sugar-filled revelry and elaborate costumes on their minds. We got curious about the treats and looks we’re most likely to encounter this October 31st, but we didn’t need a..

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What Consumers are Drinking for Sober October

Posted by Jordan Breslauer on 10/21/19, 12:56 PM

First came Dry January. Then Dry July. Now consumers are putting alcohol on pause for Sober October, the latest iteration in this abstinence-as-event lifestyle.

What can BevAl brands and bar owners expect this season? Read on for the..

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3 Highlights from Our CBD Webinar with Nielsen

Posted by Cyndy Willis-Chun on 10/7/19, 10:34 AM

If you’re a regular reader of our blog, you know that CBD is popping up in multiple markets. We’ve been tracking its rise in Beauty for over a year, and we recently joined forces with Nielsen for a live webinar on the current state of..

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The Future of Boba

Posted by Kevin Byrne on 10/2/19, 7:50 AM

Now that we’ve been introduced to boba and are aware of its increasing popularity, let’s explore the current landscape and where future opportunity lies.

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Sustainability, But Make it Fashion: The Rise of Consumer Interest in Eco-Friendly Apparel

Posted by Jordan Breslauer on 9/23/19, 8:16 AM

Sustainability isn't just a buzzword—these days it's big business even for apparel brands. Consumers are looking to fill their closets with eco-friendly options, which means fashion brands need to think green...even if marigold is "in"..

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The Case for Boba

Posted by Kevin Byrne on 9/9/19, 7:20 AM

You’ve probably seen teenagers carrying it on the street; it’s that colorful drink with the dark beads at the bottom. This fun treat also represents a huge opportunity, as boba’s recent and projected growth make it an extremely viable..

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CBD Trends: Consumer Adoption Across Markets

Posted by Jordan Breslauer on 8/12/19, 4:47 AM

CBD is a hot commodity right now. Nielsen reports that this cannabis-derived compound is on track to become a $6 billion industry by 2025, but what does that mean for CPG companies looking to cash in on the trend?

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Why Consumers Are Embracing Plant-Based Foods & Beverages

Posted by Jordan Breslauer on 7/8/19, 7:02 AM

From Impossible Burgers at your favorite restaurant to oat milk as an option at the coffee shop, plant-based options are big.

But what's driving consumer interest in plant-based food and beverages? We dove deep into their conversations..

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Healthy Eating Trends Impacting Food & Beverage

Posted by Jordan Breslauer on 5/20/19, 5:17 AM

As part of their quest to live longer, better lives, consumers are embracing healthy eating habits and expect brands to keep up. Understanding the connection between food and well-being can help companies looking to appeal to..

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The Driving Forces Behind Functional Foods

Posted by Kevin Byrne on 4/16/19, 9:46 AM

Functional foods sound too good to be true: They're highly efficient at both nourishing the body and providing additional benefits like improved brain function or immune boosts. 

We've already established that consumer interest in..

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The Rise of Functional Foods

Posted by Kevin Byrne on 4/9/19, 12:55 PM

It’s no secret that the desire to live a healthier lifestyle and eat cleaner is at the top of consumers’ minds. But they're looking for more than just nutrients and a full belly—they want to satisfy their appetite and maintain a..

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The Contemporary Cosmetics Consumer

Posted by Social Standards on 2/25/19, 9:19 AM

Everyone in the beauty industry knows that the core cosmetics consumer is female and age 21-29. But in the same way that nuance is key when developing shade ranges for concealer, looking closely at demographic data can reveal..

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Hard Cider Challengers

Posted by Social Standards on 2/13/19, 11:10 AM

Crisp, refreshing, and in high demand: that’s hard cider. In preparation for CiderCon 2019, we analyzed consumer conversations to assess its standing, identify potential threats, and a whole lot more.

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Non-Alcoholic Options Quench Consumers' Thirst

Posted by Kevin Byrne on 1/9/19, 9:13 AM

As New Year’s resolutions are top of mind once again, many of us will give up alcohol for the month. But consumers are looking for more than a "Dry January"—they're increasingly turning to non-alcoholic alternatives that still quench..

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Are Consumers Souring on Sugar?

Posted by Jordan Breslauer on 12/21/18, 11:15 AM

Between increasing consumer interest in healthy diets and local taxes causing price hikes, things have been looking pretty sour for sugar. We did a deep dive into sugar and alternative sweeteners to find out what the future might hold..

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Trending Ingredients in Skincare

Posted by Social Standards on 12/20/18, 12:14 PM

2019 is just around the corner, bringing with it a whole new set of beauty trends for both skincare and cosmetics. We used consumer conversations on social media to identify 2019’s top ingredients as well as the benefits customers..

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Sparkling Water: A New Staple

Posted by Jordan Breslauer on 12/18/18, 9:18 AM

If you're addicted to seltzer, you're in good company: sparkling water consumption has nearly tripled over the last decade. That got us wondering: When are consumers guzzling down all that carbonated goodness? 

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Sparkling Water Wars

Posted by Jordan Breslauer on 12/11/18, 12:49 PM

Sparkling water made a splash a few years back and beverage brands are certainly invested. But has consumers’ craving for fizz fizzled out? We cracked into the data (and cracked open a can) to find out.

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The Smarter Way for Food Brands to Find Influencers

Posted by Cyndy Willis-Chun on 11/28/18, 12:45 PM

Posting pictures of your lunch on social media is so commonplace it’s literally a punchline. But with the rise of influencers, social has a lot more to offer food and beverage companies than just a peek at consumers’ plates.

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A Drink of Their Own: Women Are Driving New Trends in BevAl

Posted by Jordan Breslauer on 11/9/18, 9:12 AM

We know women set trends in fashion, cosmetics, and a whole host of other consumer arenas.

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Plant-Based Foods: Meat & Dairy Alternatives Hit the Mainstream

Posted by Kevin Byrne on 11/2/18, 1:53 PM

With non-dairy milks taking up more space on supermarket shelves and the Impossible Burger making headlines, it’s no surprise that plant-based foods are big business.

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Social Media Is Buzzing About Keto And Diet Soda – Are You Listening?

Posted by Jordan Breslauer on 10/2/18, 11:25 AM
At first glance, diet soda, in all its zero-carb, zero-sugar glory seems like a match made in keto heaven. However, big brand beverage distributors have yet to aggressively target the ketogenic diet demographic, opting instead for a..
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Using Social Media to Understand the Impact of CBD on Beauty Trends

Posted by Devon Bergman on 9/6/18, 3:59 PM

 

Cannabidiol, commonly called CBD, is the new kid on the block, influencing a wide variety of emerging beauty products based on cannabis-derived ingredients. By drawing on favorable properties of existing products in the beauty..

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The Health-Oriented Drinker: How Hard Seltzers and Hard Kombucha are Finding a Niche

Posted by Kevin Byrne on 8/21/18, 5:00 AM

The growing desire amongst consumers to live a healthier lifestyle doesn’t necessarily mean avoiding alcohol altogether. The increasing Health and Wellness trend has noticeably spilled over to Beverage Alcohol as products like Hard..

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How to Discover & Validate Influencers

Posted by Devon Bergman on 7/26/18, 6:30 AM

The importance of influencers is undeniable for any company looking to build their brand, especially when the target is a younger demographic. Although many companies view influencer marketing as more of an art than a science due to its..

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The Rise of Japanese Whisky

Posted by Kevin Byrne on 7/18/18, 3:00 AM

Whiskey is the undisputed king of spirits on social media in the United States. It accounts for more than a third of the category’s social conversations and its dominance continues to grow. In June, whiskey conversations increased 7.6%..

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The Silicone Sponge Fad - A Lesson in User Retention & Beauty Trends

Posted by Devon Bergman on 6/18/18, 2:08 PM

Consumer analytics is complex. If you don’t know what to look for when monitoring social data, you can end up missing an opportunity or sinking money into a product on its way out. That’s what one of our Cosmetics clients might have..

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Nielsen Podcast: The Latest Look at the Changing Beauty Landscape

Posted by Social Standards on 5/30/18, 2:27 PM

Social Standards' CEO & Co-Founder, Devon Bergman, was recently featured on episode 7 of Nielsen's Podcast, The Database. Devon speaks to the topic of the changing landscape of beauty and technology is playing a major factor in keeping..

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Moringa Trends - More than a superfood?

Posted by Kevin Byrne on 5/18/18, 11:00 AM

A Close Look at Moringa's Rising Popularity

The Moringa plant has recently seen a significant surge in popularity across social media platforms. Predicted to become one of the next big trends in the health industry by both Time Magazine..

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How to Distinguish Trends from Fads with Social Consumer Data

Posted by Devon Bergman on 5/2/18, 3:43 PM

One of the most exciting aspects of the internet is the ability to create global sensations in the blink of an eye. The acceleration of brand or product awareness can be the long-awaited jump you have dreamed of for years; however, the..

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Debunking the Word Cloud

Posted by Vladimir Bagdanov on 3/6/18, 8:49 AM

Even the best tool applied to the wrong problem could be much worse than a mediocre one used under the right circumstances. This is exactly the case in point with the word cloud – a ubiquitous data visualization tool that has been..

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Interview with Devon Bergman, CEO & Co-Founder of Social Standards

Posted by Social Standards on 1/9/18, 3:13 PM

This piece was originally publish by Laurence Faguer on her blog here.

Interview: Devon Bergman, CEO of Social Standards, the first business intelligence company to completely integrate consumer social voice with what is actually..

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Social Intelligence: How Twitter and Instagram Deliver the Consumer’s Voice

Posted by Devon Bergman on 12/6/17, 5:00 AM

Every business owner knows the immense value of social media data, but few have figured out how to harness its full potential, especially as it relates to the voice of the consumer. The first step to interpreting this voice is to..

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