The needs and expectations of today’s beauty consumers are rapidly shifting. Consumers are open to increasingly intensive beauty options, while at the same time simplifying their daily routines.
We analyzed the data from 235 million organic posts on Instagram to bring you key insights into what consumers really want from the beauty industry in 2020.
In this consumer insights report you’ll:
- Discover the top cosmetics, skincare treatments, and ingredients that beauty consumers can’t get enough of in 2020.
- Learn which beauty trends are growing in popularity with consumers—and which trends are steadily losing consumer interest.
- Get cutting edge intel on the segment with the fastest growing products, services, and brands in beauty.
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